The design team this year have three main deliverables. Styleframes for the title sequence, social media visuals, and event presentation card in loop.
Styleframe production time: 8 weeks, 5 time zones, 9 designers (including me)
Below is the full storyboard. We are only designing the colored scenes.
My Styleframe Iteration
The scenes I made are 27a, 27b, and 28. This scene pays homage to the oscilloscope artists in the motion media history. So I look into many references on how the oscilloscope work. And finally came up with a cleaner final sequence.
I made a graph to show the animation team how the animation could be done:
2. IG Grid
Design & Animation
The creative direction of the Instagram grid design is to create a 3x3 grid that both looked designed individually and collectively.
Production time Roughly two weeks from concept to animation.
Ideation (Bottom left picture)
I had 3 directions when I start ideating the grid design. I focused on simple black and white shapes for the 3x3 first and look at the grid individually to make sure they all looks graphically appealing. The directors finally picked the first concept.
Black and white cleanup (Bottom right set)
The one on the right is the final pick!
Storyboard of grid #6
Communication is majority done in slack, miro, and google doc.
But I made a short comic to make people who do CoMotion for first time feel better :)
Me and the team! Two Tiffany are wearing the stripe shirt :)
Little thank you card I made for the team who worked with me and trusted me <3
(Left) Entire design team
(Right) Entire CoMotion branding team
This page only showed parts of the experience of CoMotion 2023. For more stuff we made, I encourage you to visit: SCADCoMotion website and our CD's instagram for the BTS.
Creative Director Aanvik Singh
Art Director Marly Koven
Producers Rachel Golla, Alexis Dow
Lead Animator Desmond Du
Isabelle K Winarto
Lead 3D Animator Stephen Mok
Lead Designer Tiffany Lo
Xinxun (Evian) Liao
Lead Graphic Designer Josie Glassman
Punasa (Bee) Sihsobhon
Lead Experiential Samantha Woods
Juan Pablo Silhy
Web Developers Amadeus Cameron, Isabelle Duffner
Composer Miguel Concha
Lead Documentation Libby Nett
Documentation Caitlin Crooker, Savitri Trivedi
MOMELove (aka CoMotion event host)